Course Features

Businesses are increasingly going online. Knowing what the visitors want is a key factor for any website. Google Analytics is a free, powerful web tool to track and report website traffic. Using the report and dashboard functionality of Google Analytics, you can get useful insights into customer behavior, better understand website and app performance, and optimize your store for conversions and sales.

This course equips you with the skills and knowledge to work with Google Analytics. On course completion, you will be able to::

  • collect data on visitor actions and behavior using Google Analytics
  • perform data analysis, visualization, and reporting using Google Analytics
  • improve the effectiveness of marketing campaigns and experiment with new channels and content
  • understand what Google Analytics Individual Qualification is about and its benefits

More Digital Marketing Courses

Course Duration

6 hrs

Course Fee

$0

Prerequisites

  • Working knowledge of Windows
Enrol/More Details
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COURSE INFODATES(dd/mm)TIMEDURATIONDAY(S)AMOUNT
AGA-24C39E
 Central
 English / PC
6/11~8/11
1900-22006 hrs/
2 sessions		TUE, THU1,200.00
AGA-18111K
 Mongkok
 Cantonese / PC
9/11~9/11
0930-1230
1400-1700		6 hrs/
2 sessions		FRI1,200.00
AGA-6D35K
 Mongkok
 Cantonese / PC
10/11~10/11
1000-1300
1400-1700		6 hrs/
2 sessions		SAT1,200.00
AGA-24C23C
 Central
 Cantonese / PC
20/11~22/11
1900-22006 hrs/
2 sessions		TUE, THU1,200.00
AGA-6D34K
 Mongkok
 Cantonese / PC
8/12~8/12
1000-1300
1400-1700		6 hrs/
2 sessions		SAT1,200.00
AGA-35C14K
 Mongkok
 Cantonese / PC
12/12~14/12
1900-22006 hrs/
2 sessions		WED, FRI1,200.00
AGA-6D35E
 Central
 English / PC
29/12~29/12
1000-1300
1400-1700		6 hrs/
2 sessions		SAT1,200.00
AGA-13C34E
 Central
 English / PC
7/1~9/1
1900-22006 hrs/
2 sessions		MON, WED1,200.00
AGA-35C19C
 Central
 Cantonese / PC
18/1~23/1
1900-22006 hrs/
2 sessions		WED, FRI1,200.00
AGA-6D29K
 Mongkok
 Cantonese / PC
26/1~26/1
1000-1300
1400-1700		6 hrs/
2 sessions		SAT1,200.00
AGA-42C3K
 Mongkok
 Cantonese / PC
31/1~12/2
1900-22006 hrs/
2 sessions		TUE, THU1,200.00
AGA-6D12C
 Central
 Cantonese / PC
9/2~9/2
1000-1300
1400-1700		6 hrs/
2 sessions		SAT1,200.00
AGA-6D49E
 Central
 English / PC
16/2~16/2
1000-1300
1400-1700		6 hrs/
2 sessions		SAT1,200.00
AGA-52C1E
 Central
 English / PC
5/3~8/3
1900-22006 hrs/
2 sessions		TUE, FRI1,200.00
AGA-14C11C
 Central
 Cantonese / PC
11/3~14/3
1900-22006 hrs/
2 sessions		MON, THU1,200.00
AGA-6D16K
 Mongkok
 Cantonese / PC
16/3~16/3
1000-1300
1400-1700		6 hrs/
2 sessions		SAT1,200.00
AGA-53C1K
 Mongkok
 Cantonese / PC
29/3~3/4
1900-22006 hrs/
2 sessions		WED, FRI1,200.00
AGA-6D66E
 Central
 English / PC
13/4~13/4
1000-1300
1400-1700		6 hrs/
2 sessions		SAT1,200.00
AGA-14C1E
 Central
 English / PC
2/5~6/5
1900-22006 hrs/
2 sessions		MON, THU1,200.00
AGA-14C8C
 Central
 Cantonese / PC
9/5~16/5
1900-22006 hrs/
2 sessions		THU1,200.00
AGA-6D6K
 Mongkok
 Cantonese / PC
11/5~11/5
1000-1300
1400-1700		6 hrs/
2 sessions		SAT1,200.00
AGA-6D4C
 Central
 Cantonese / PC
1/6~1/6
1000-1300
1400-1700		6 hrs/
2 sessions		SAT1,200.00
Analyzing Site Performance with Google Analytics
Complete Enrolment
How to Enrol Online?
    Businesses are increasingly going online. Knowing what the visitors want is a key factor for any website. Google Analytics is a free, powerful web tool to track and report website traffic. Using the report and dashboard functionality of Google Analytics, you can get useful insights into customer behavior, better understand website and app performance, and optimize your store for conversions and sales.
    This course equips you with the skills and knowledge to work with Google Analytics. On course completion, you will be able to:

  • collect data on visitor actions and behavior using Google Analytics
  • perform data analysis, visualization, and reporting using Google Analytics
  • improve the effectiveness of marketing campaigns and experiment with new channels and content
  • understand what Google Analytics Individual Qualification is about and its benefits

Getting started with digital analytics

 The importance of digital analytics
 Core analysis techniques
 Conversions and conversion attribution
 Creating a measurement plan

Understanding and using Google Analytics data

 How Google Analytics works
 Key metrics and dimensions defined

Collecting actionable data with Google Analytics

 Creating an account
 Understanding your account structure
 Setting up basic filters
 Setting up goals and ecommerce
 Collecting campaign data

Navigating Google Analytics reports

 Reporting overview
 Audience reports
 Acquisition reports
 AdWords reports
 Behavior reports
 Custom reports and dashboards

What is Google Analytics?

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. It is now the most widely used web analytics service on the Internet. Integrated with AdWords, users can now review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.
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