Course Features

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

On course completion, you will be able to:

  • Understand the principles of SEO
  • Improve website structure and content to make it search friendly
  • Integrate SEO with mobile, responsive websites
  • Improve user experience without using black hat tricks

Course Duration

6 hrs

Course Fee

$0
  • Working knowledge of Windows
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Prerequisites

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COURSE INFODATES(dd/mm)TIMEDURATIONDAY(S)AMOUNT
SEO-6D8K
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29/7~29/7
1000-1300
1400-1700
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SAT1,040.00
SEO-14C10E
 Central
 English / PC
31/7~3/8
1900-22006 hrs/
2 sessions
MON, THU1,040.00
SEO-24C25C
 Central
 Cantonese / PC
15/8~17/8
1900-22006 hrs/
2 sessions
TUE, THU1,040.00
SEO-17091C
 Central
 Cantonese / PC
11/9~11/9
0930-1230
1400-1700
6 hrs/
2 sessions
MON1,040.00
SEO-13C21K
 Mongkok
 Cantonese / PC
11/9~13/9
1900-22006 hrs/
2 sessions
MON, WED1,040.00
SEO-6D26E
 Central
 English / PC
16/9~16/9
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
SEO-6D9C
 Central
 Cantonese / PC
30/9~30/9
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
SEO-17101K
 Mongkok
 Cantonese / PC
30/10~30/10
0930-1230
1400-1700
6 hrs/
2 sessions
MON1,040.00
SEO-17111C
 Central
 Cantonese / PC
6/11~6/11
0930-1230
1400-1700
6 hrs/
2 sessions
MON1,040.00
SEO-25C17E
 Central
 English / PC
7/11~10/11
1900-22006 hrs/
2 sessions
TUE, FRI1,040.00
SEO-6D32K
 Mongkok
 Cantonese / PC
11/11~11/11
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
SEO-14C32C
 Central
 Cantonese / PC
13/11~16/11
1900-22006 hrs/
2 sessions
MON, THU1,040.00
SEO-24C7K
 Mongkok
 Cantonese / PC
28/11~30/11
1900-22006 hrs/
2 sessions
TUE, THU1,040.00
SEO-6D18C
 Central
 Cantonese / PC
9/12~9/12
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
SEO-17121K
 Mongkok
 Cantonese / PC
29/12~29/12
0930-1230
1400-1700
6 hrs/
2 sessions
FRI1,040.00
SEO-6D2E
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30/12~30/12
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
SEO-53C8C
 Central
 Cantonese / PC
3/1~5/1
1900-22006 hrs/
2 sessions
WED, FRI1,040.00
SEO-6D30K
 Mongkok
 Cantonese / PC
20/1~20/1
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
SEO-35C3K
 Mongkok
 Cantonese / PC
24/1~26/1
1900-22006 hrs/
2 sessions
WED, FRI1,040.00
SEO-6D32C
 Central
 Cantonese / PC
3/2~3/2
0945-1245
1400-1700
6 hrs/
2 sessions
SAT1,040.00
Search Engine Optimization (SEO)
Complete Enrolment
How to Enrol Online?
    Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.

    As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual items or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

    On course completion, you will be able to:

  • Understand the principles of SEO
  • Improve website structure and content to make it search friendly
  • Integrate SEO with mobile, responsive websites
  • Improve user experience without using black hat tricks
 Create unique, accurate page titles
 Make use of the “description” meta tag

 Improve the structure of your URLs
 Make your site easier to navigate

 Offer quality content and services
 Write better anchor text
 Optimize your use of images
 Use heading tags appropriately

 Make effective use of robots.txt
 Be aware of rel=”nofollow” for links

 Notify Google of mobile sites
 Guide mobile users accurately

 Promote your website in the right ways
 Make use of free webmaster tools

Is SEO a tricky way to get higher search result rankings?

No. SEO is a process to improve website content so that both search engines and end users are attracted to high quality websites that are relevant to the search term someone has searched. As a result, these websites rank high in web search. There may be some black hat tricks but they won’t last long because search engines will know their way around these tricks and ban websites using unethical techniques. A sound knowledge of SEO and using it the proper way is what we need.