Course Features

Businesses are increasingly going online. Knowing what the visitors want is a key factor for any website. Google Analytics is a free, powerful web tool to track and report website traffic. Using the report and dashboard functionality of Google Analytics, you can get useful insights into customer behavior, better understand website and app performance, and optimize your store for conversions and sales.

This course equips you with the skills and knowledge to work with Google Analytics. On course completion, you will be able to::

  • collect data on visitor actions and behavior using Google Analytics
  • perform data analysis, visualization, and reporting using Google Analytics
  • improve the effectiveness of marketing campaigns and experiment with new channels and content
  • understand what Google Analytics Individual Qualification is about and its benefits

More Digital Marketing Courses

Course Duration

6 hrs

Course Fee

$0

Prerequisites

  • Working knowledge of Windows
Enrol/More Details
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COURSE INFODATES(dd/mm)TIMEDURATIONDAY(S)AMOUNT
AGA-18051C
 Central
 Cantonese / PC
2/5~2/5
0930-1230
1400-1700
6 hrs/
2 sessions
WED1,040.00
AGA-25C20C
 Central
 Cantonese / PC
4/5~8/5
1900-22006 hrs/
2 sessions
TUE, FRI1,040.00
AGA-13C16K
 Mongkok
 Cantonese / PC
14/5~16/5
1900-22006 hrs/
2 sessions
MON, WED1,040.00
AGA-6D33C
 Central
 Cantonese / PC
19/5~19/5
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
AGA-6D21K
 Mongkok
 Cantonese / PC
26/5~26/5
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
AGA-13C7C
 Central
 Cantonese / PC
4/6~6/6
1900-22006 hrs/
2 sessions
MON, WED1,040.00
AGA-6D36E
 Central
 English / PC
23/6~23/6
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
AGA-6D9K
 Mongkok
 Cantonese / PC
7/7~7/7
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
AGA-25C12K
 Mongkok
 Cantonese / PC
10/7~13/7
1900-22006 hrs/
2 sessions
TUE, FRI1,040.00
AGA-24C26E
 Central
 English / PC
24/7~26/7
1900-22006 hrs/
2 sessions
TUE, THU1,040.00
AGA-18071K
 Mongkok
 Cantonese / PC
25/7~25/7
0930-1230
1400-1700
6 hrs/
2 sessions
WED1,040.00
AGA-25C3C
 Central
 Cantonese / PC
31/7~3/8
1900-22006 hrs/
2 sessions
TUE, FRI1,040.00
AGA-6D34C
 Central
 Cantonese / PC
4/8~4/8
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
AGA-6D33K
 Mongkok
 Cantonese / PC
18/8~18/8
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
AGA-13C30K
 Mongkok
 Cantonese / PC
27/8~29/8
1900-22006 hrs/
2 sessions
MON, WED1,040.00
AGA-35C15E
 Central
 English / PC
12/9~14/9
1900-22006 hrs/
2 sessions
WED, FRI1,040.00
AGA-18091C
 Central
 Cantonese / PC
20/9~20/9
0930-1230
1400-1700
6 hrs/
2 sessions
THU1,040.00
AGA-13C33C
 Central
 Cantonese / PC
8/10~10/10
1900-22006 hrs/
2 sessions
MON, WED1,040.00
AGA-6D15C
 Central
 Cantonese / PC
13/10~13/10
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
AGA-6D22E
 Central
 English / PC
20/10~20/10
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
AGA-42C20K
 Mongkok
 Cantonese / PC
23/10~25/10
1900-22006 hrs/
2 sessions
TUE, THU1,040.00
AGA-24C39E
 Central
 English / PC
6/11~8/11
1900-22006 hrs/
2 sessions
TUE, THU1,040.00
AGA-18111K
 Mongkok
 Cantonese / PC
9/11~9/11
0930-1230
1400-1700
6 hrs/
2 sessions
FRI1,040.00
AGA-24C23C
 Central
 Cantonese / PC
20/11~22/11
1900-22006 hrs/
2 sessions
TUE, THU1,040.00
AGA-6D34K
 Mongkok
 Cantonese / PC
8/12~8/12
1000-1300
1400-1700
6 hrs/
2 sessions
SAT1,040.00
AGA-35C14K
 Mongkok
 Cantonese / PC
12/12~14/12
1900-22006 hrs/
2 sessions
WED, FRI1,040.00
Analyzing Site Performance with Google Analytics
Complete Enrolment
How to Enrol Online?
    Businesses are increasingly going online. Knowing what the visitors want is a key factor for any website. Google Analytics is a free, powerful web tool to track and report website traffic. Using the report and dashboard functionality of Google Analytics, you can get useful insights into customer behavior, better understand website and app performance, and optimize your store for conversions and sales.
    This course equips you with the skills and knowledge to work with Google Analytics. On course completion, you will be able to:

  • collect data on visitor actions and behavior using Google Analytics
  • perform data analysis, visualization, and reporting using Google Analytics
  • improve the effectiveness of marketing campaigns and experiment with new channels and content
  • understand what Google Analytics Individual Qualification is about and its benefits
 The importance of digital analytics
 Core analysis techniques
 Conversions and conversion attribution
 Creating a measurement plan

 How Google Analytics works
 Key metrics and dimensions defined

 Creating an account
 Understanding your account structure
 Setting up basic filters
 Setting up goals and ecommerce
 Collecting campaign data

 Reporting overview
 Audience reports
 Acquisition reports
 AdWords reports
 Behavior reports
 Custom reports and dashboards

What is Google Analytics?

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. It is now the most widely used web analytics service on the Internet. Integrated with AdWords, users can now review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.
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