Course Features

Businesses are increasingly going online. Knowing what the visitors want is a key factor for any website. Google Analytics is a free, powerful web tool to track and report website traffic. Using the report and dashboard functionality of Google Analytics, you can get useful insights into customer behavior, better understand website and app performance, and optimize your store for conversions and sales.

This course equips you with the skills and knowledge to work with Google Analytics. On course completion, you will be able to::

  • collect data on visitor actions and behavior using Google Analytics
  • perform data analysis, visualization, and reporting using Google Analytics
  • improve the effectiveness of marketing campaigns and experiment with new channels and content
  • understand what Google Analytics Individual Qualification is about and its benefits

Course Duration

6 hrs

Course Fee

$0

Prerequisites

  • Working knowledge of Windows
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Analyzing Site Performance with Google Analytics
Complete Enrolment
How to Enrol Online?
    Businesses are increasingly going online. Knowing what the visitors want is a key factor for any website. Google Analytics is a free, powerful web tool to track and report website traffic. Using the report and dashboard functionality of Google Analytics, you can get useful insights into customer behavior, better understand website and app performance, and optimize your store for conversions and sales.
    This course equips you with the skills and knowledge to work with Google Analytics. On course completion, you will be able to:

  • collect data on visitor actions and behavior using Google Analytics
  • perform data analysis, visualization, and reporting using Google Analytics
  • improve the effectiveness of marketing campaigns and experiment with new channels and content
  • understand what Google Analytics Individual Qualification is about and its benefits
 The importance of digital analytics
 Core analysis techniques
 Conversions and conversion attribution
 Creating a measurement plan

 How Google Analytics works
 Key metrics and dimensions defined

 Creating an account
 Understanding your account structure
 Setting up basic filters
 Setting up goals and ecommerce
 Collecting campaign data

 Reporting overview
 Audience reports
 Acquisition reports
 AdWords reports
 Behavior reports
 Custom reports and dashboards

What is Google Analytics?

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. It is now the most widely used web analytics service on the Internet. Integrated with AdWords, users can now review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.
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