Course Features

Google Adwords are online advertisements targeting customers who are likely to be interested in your products and services, while filtering out those who aren’t. And you can track whether people clicked on your ads. Google Adwords also gives you the opportunity to reach potential customers as they use multiple devices including desktops, laptops, tablets and smartphones. Many people set up Google Adwords on their own but very often they spend their budgets in the wrong places. This course helps you have a clear understanding of Google Adwords and spend your budget wisely.

On course completion, you will be able to:

  • Understand Google Adwords and campaign quality
  • Create ads and manage Adwords campaigns
  • Target your ads to the right audience
  • Better control your Adwords budget
  • Better asses advertising effectiveness

Course Duration

6 hrs

Course Fee

$0

Prerequisites

  • Working knowledge of Windows
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Google AdWords Essentials
Complete Enrolment
How to Enrol Online?
    Google Adwords are online advertisements targeting customers who are likely to be interested in your products and services, while filtering out those who aren’t. And you can track whether people clicked on your ads. Google Adwords also gives you the opportunity to reach potential customers as they use multiple devices including desktops, laptops, tablets and smartphones. Many people set up Google Adwords on their own but very often they spend their budgets in the wrong places. This course helps you have a clear understanding of Google Adwords and spend your budget wisely.
    On course completion, you will be able to:

  • Understand Google Adwords and campaign quality
  • Create ads and manage Adwords campaigns
  • Target your ads to the right audience
  • Better control your Adwords budget
  • Better assess advertising effectiveness
 Benefits of online advertising and AdWords
 Google’s advertising networks
 Where your ads can appear
 The quality of your ads
 What you pay

Choosing a campaign type
 Structuring your campaign
 Targeting your audience
 Setting bids and budgets
 Creating ad groups
 Tools to plan a campaign

 Measuring your results
 Tools to measure your performance
 Evaluating metrics relevant to your goals
 Optimizing your campaign

Why use Google AdWords for online advertising?

Google AdWords is one of the most powerful advertising tools ever created. It deals with millions of searches by internet users every day. AdWords campaigns can be easily customized to allow you to focus on specific online users searching for your products or services. You only pay for ads people click on. Once you optimize AdWords campaigns, you can get a high return on investment. Google Adwords allows you to continually enhance your advertising strategy by showing you easy-to-understand results and reports of your campaigns.