CEF Course Code: 22L04705-3
CEF Institution Code: 548 (Welkin Computer Training)
CEF Course Name: DIPLOMA IN E-SHOP CREATION AND DIGITAL MARKETING

Introduction

Our daily lives are closely connected to the web, which provides a useful platform for us to exchange messages, display contents and carry out trade transactions. The possibilities of the web are endless. And e-business is one of them.

Have you ever thought of running your own online store but technical issues scared you away? Today, building a functional e-business platform is a DIY job. You do not necessarily need the help from programmers. There are readily available open source development tools that allow non-programmers to build a content-rich and secure online business website all on their own. What was your dream before is no longer a dream.

Diploma in e-Shop Creation and Digital Marketing is a DIY course designed to provide participants with the skills required to design, develop and manage an online store. It involves no programming or coding. In the course, you will learn a wide range of skills and techniques to build your e-store and optimize business operation with important online business and social media tools. You will also understand the best practices that practitioners employ to market their e-businesses and address real world operational challenges.

On course completion, you will be able to

  • Create a content-rich, easy-to-manage online business platform
  • Publish and manage multimedia contents online
  • Use Facebook to interact with users and to promote business
  • Assess site traffic with analytical tools, improve search rankings with SEO (search engine optimization), and perform online advertising
  • Add geographical and mobile elements to your website to maximize business operation
  • Use cloud-based services to enhance online security
  • You can get a free account of itacademia.com for extra learning resources and out of classroom support.
The course is Continuing Education Fund (CEF) reimbursable. Eligible students will obtain a maximum of 80% course fee subsidy upon completion. Make your dream come true! Act now and call us at 3605-3377

 Video Introduction

What e-Shop Creation & Digital Marketing can do for you?

Course Duration

30 hrs

Course Fee

Full course fee is $6000, payable by monthly instalments according to CEF’s instruction. After subsidies, the total lowest cost fee is just

$0

Prerequisites

  • Course applicants should be at least 18 years old, with an education level of Form 5 or above and a working knowledge of Microsoft Windows or Mac OS..
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The full course fee is $6,000, payable by instalments as shown below. For courses payable by instalments, you will only be charged the first instalment at online enrolment.

(B) Course completed within 2 months, course fee $6000 payable in two instalments

COURSE INFODATES(dd/mm)TIMEDURATIONDAY(S)AMOUNT
CMKB-13C12C
 Central
 Cantonese / PC
12/12~23/1
1900-220030 hrs/
10 sessions
MON, WED3,000.00
CMKB-42C5E
 Central
 English / PC
5/1~9/2
1900-220030 hrs/
10 sessions
TUE, THU3,000.00
CMKB-6D7K
 Mongkok
 Cantonese / PC
7/1~11/2
1000-1300
1400-1700
30 hrs/
10 sessions
SAT3,000.00
CMKB-24C10K
 Mongkok
 Cantonese / PC
10/1~14/2
1900-220030 hrs/
10 sessions
TUE, THU3,000.00
CMKB-6D14C
 Central
 Cantonese / PC
14/1~18/2
1000-1300
1400-1700
30 hrs/
10 sessions
SAT3,000.00
CMKB-14C23C
 Central
 Cantonese / PC
23/1~27/2
1900-220030 hrs/
10 sessions
MON, THU3,000.00
CMKB-13C32K
 Mongkok
 Cantonese / PC
13/2~15/3
1900-220030 hrs/
10 sessions
MON, WED3,000.00
CMKB-13C20E
 Central
 English / PC
20/2~22/3
1900-220030 hrs/
10 sessions
MON, WED3,000.00
CMKB-25C7C
 Central
 Cantonese / PC
7/3~11/4
1900-220030 hrs/
10 sessions
TUE, FRI3,000.00
CMKB-6D11K
 Mongkok
 Cantonese / PC
11/3~8/4
1000-1300
1400-1700
30 hrs/
10 sessions
SAT3,000.00
CMKB-42C6E
 Central
 English / PC
6/4~9/5
1900-220030 hrs/
10 sessions
TUE, THU3,000.00
Diploma in e-Shop Creation and Digital Marketing (CEF Approved)
Complete Enrolment
How to Enrol Online?
(C) Course completed within 3 months, course fee $6000 payable in three instalments
COURSE INFODATES(dd/mm)TIMEDURATIONDAY(S)AMOUNT
THERE IS NO AVAILABLE COURSE AT THE MOMENT!
Diploma in e-Shop Creation and Digital Marketing (CEF Approved)
Complete Enrolment
How to Enrol Online?
(A) Course completed within 1 month, course fee $6000 in one payment
COURSE INFODATES(dd/mm)TIMEDURATIONDAY(S)AMOUNT
THERE IS NO AVAILABLE COURSE AT THE MOMENT!
Diploma in e-Shop Creation and Digital Marketing (CEF Approved)
Complete Enrolment
How to Enrol Online?

What is Web 3.0? You are living in the era of Web 3.0!

Dario de Judicibus, IBM Social Network analyst, pointed out that Web 3.0 is “a knowledge-oriented environment where human interactions generate content that is published, managed and used through network applications in a service-oriented architecture.”

What does it mean? To put it simply, the contents of your email, blog, Facebook or tweets all come from yourself.

Nowadays, technical complexity is no longer a barrier to Internet marketers. The availability of well-established web platforms allows you to express your ideas easily as well as do business online. The days are gone when entrepreneurs were frightened off by complex technical issues and customers are wearied of online shopping. This is the time for you to execute your ideas. In this 24-hour course, you will learn to use a variety of Web 3.0 tools to run your business online. You may well create the next e-commerce miracle!

The course allows you to acquire an in-depth knowledge of online business tools including WordPress, Paypal, Facebook, Email marketing, Google Analytics and other tools to set up, promote and optimize the effectiveness of your web business. The course is concise and practical and does not involve programming. It adopts a pragmatic approach, helping you establish your e-business within a short period of time. You will be guided by experienced instructors who are willing to share with you their knowledge and real-life experiences.

Setting up/Purchasing a hosting environment for WordPress
WordPress and WordPress.com
Editing pages and posts
WordPress themes and plugins
Understanding web graphic formats
Creating a better picture for marketing/promotion
Using thumbnails
Preparing an image slider
Using a video as a promotional tool
Create your online store
Receiving payments via PayPal
Connect your business to B to C platform
Create Facebook fanspage
Facebook marketing
Connect social media with your real and virtual selling platform
Understanding Google analytics
Improve your page ranking with SEO
Google Trends
Using Adwords
Attracting customers to visit your real store.
Facebook business & Geolocation
Google My business and Google map business application
E-coupons
QR code in action
Security risks of an online store
Security solutions
introducing Cloudflare

What is WordPress?

WordPress is a PHP language development publishing platform. Users can set up their own WordPress sites on a server that supports PHP and MySQL databases. WordPress initially targeted blog writers. In recent years, WordPress has gradually moved towards Content Management System (CMS) development. WordPress has the following characteristics:
  • WYSIWYG Post Editor
  • Template system
  • A unified hyperlink management function
  • Search engine optimization PermaLink system
  • Supports the use of plug-ins that expand its capabilities
  • Categorization of articles, multi-categories can also be applied to a single article
The above characteristics make WordPress the ideal solution for e-commerce platform development.

Is it difficult to make or receive payments through PayPal? Is online trading popular?

PayPal allows you to receive payments from around the world when you have registered as a user through very simple steps. It also allows Visa/Master credit card online transactions. In the course you will learn how to integrate your website and products/services with PayPal. Hong Kong had taken up e-commerce rather slowly before, but it is no longer the case now with the rise of group-buying, Taobao, etc. As long as you have sound business ideas and know how to manage the business, you can try to build your online store.

I am not a designer and do not have any web programming experience. Does the course suit me?

Yes, the course is designed for participants who do not want to get involved in programming.

What is Digital Marketing?

Digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is the channel most closely associated with digital marketing, and in fact, is the skills associated with this course, other channels include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.